The most responsible bag is the one you never have to replace. That's where we start — and it's only the beginning.
We don't think sustainability starts with a logo or a label. It starts with a bag that survives a decade of commutes, flights and downpours — so it never becomes this year's landfill.
From there, we work the details: recycled shells, plastic-free packaging, and a repair-first policy. We'd rather show measured progress than make a perfect promise.
62%
Recycled fabric in core range
0
Single-use plastic in packaging
10k
Zipper cycles tested per bag
1 yr
Warranty, repair-first
Durability before materials, materials before offsets. We start where the impact is largest.

The lowest-impact bag is the one you never replace. We over-build, so you buy once.

Recycled Oxford fabric and water-based coatings, expanding across the range each season.

Plastic-free, right-sized boxes and recycled fill. No oversized voids, no shrink wrap.

A 1-year warranty and a repair-first policy keep bags in use and out of landfill.

62%
recycled fabric in the core range
Our core shells are moving to recycled 900D Oxford spun from post-consumer plastic — the same abrasion resistance and water repellency, with a fraction of the virgin input. We disclose the recycled percentage on every product page as the rollout continues.

0
single-use plastic in packaging
Every bag ships in a right-sized, recycled-board box with paper fill — no shrink wrap, no foam, no oversized voids. Smaller parcels mean lower shipping emissions, and everything in the box is kerbside-recyclable.
Targets we're working toward — published so you can hold us to them.
2024
Began the switch to recycled 900D Oxford across best-selling backpacks.
2025
Removed single-use plastic from every parcel that leaves our warehouse.
2026
Expanding regional repair partners so fixes ship shorter distances.
2027
Recycled content and origin listed on every product page, audited annually.

If something fails within warranty, we fix or replace it. Out of warranty, we'll still point you to a repair before a replacement — because keeping a bag in use is the most sustainable thing either of us can do.
We don't claim to be carbon-neutral, and we don't buy our way out of impact with offsets. Recycled materials aren't yet in every product, long-haul freight still carries a footprint, and some components remain hard to source responsibly. We publish what we've changed, what we're working on, and what we haven't solved. Progress over perfection, stated honestly.